There is so much dissent about the function of the executive summary — what it should say, what it should do, how long it should be, and whether it be written before or after the body of the proposal — that it can add to the already stressful task of getting a winning proposal written, designed, and out the door to the client on time.
Be concise, and persuasive. But remember, this is just an overview. What matters is not market size, but rather compelling pain. However, the general consensus is that an executive summary should be between one and four pages long.
Introduction Blue Mountain Cycle Rentals will offer road and mountain bike rentals in a strategic location directly adjacent to an entrance to the George Washington National Forest. Just make sure your sizzle meets your steak by providing clear, factual descriptions. Also keep in mind this example focused on the rental business, so a description of products was not included.
We will overcome that issue by establishing a satellite location in Harrisonburg for enthusiasts who wish to rent bicycles to use in town or on other local trails. Here are the key components that should be part of your executive summary: Many of us were entrepreneurs in our prior lives, and all of us enjoy the challenge and excitement of starting up companies.
Hopefully, it will make the proposal process less painful, and help you convince anyone on your team who might disagree to follow your lead.
Finally, one of the most important sentences you write may not even be in the executive summary—it is the sentence that introduces your company in the email that you or a friend uses to send the executive summary.
I could edit the executive summary as needed and I knew there would be no huge surprises in what other team members had prepared.
It should sell your company, not just describe it. You should be able to make each point in just two or three simple, clear, specific sentences. Software, hardware, service, combination? Its purpose is clear, its potential is huge, and putting it together can be straightforward if you change your approach and follow a few simple steps.
In this context you are establishing your Value Proposition—there is enormous pain and opportunity out there, and you are going to increase revenues, reduce costs, increase speed, expand reach, eliminate inefficiency, increase effectiveness, whatever.
If your business will manufacture or sell products, or provide a variety of services, then be sure to include a Products and Services section in your Summary.
Do use plain language The regular rules for writing apply to executive summaries. The Promise When you are pitching to investors, your fundamental promise is that you are going to make them a boatload of money.
More from this series: Let your excitement for your idea and your business shine through.How to Write an Executive Summary: Is It Any Good?
The most important element to any executive summary is a clear, concise, and relevant explanation of. Garage Technology Ventures is a seed and early-stage venture capital fund. By now, you’ve probably already read several articles, blogs—even books—about writing the perfect executive summary.
Most of them offer a wealth of well-intended suggestions about all the stuff you need to include in the executive summary. Good luck! If you. How to Write an Executive Summary See also: Report Writing Being asked to write an executive summary, whether for a policy paper, pamphlet, briefing paper or report, may be a daunting prospect if you’ve never done it before.
The Executive Summary is a brief outline of the company's purpose and goals. While it can be tough to fit on one or two pages, a good Summary includes: A brief description of products and services.
Jul 24, · How to Write an Executive Summary. by to achieve this plan’s immediate business objective. But your readers expect the key points covered.
It’s a summary, not just a pitch. Write it last. SBA loans require a solid traditional business plan that includes a good executive summary covering the five main points suggested /5().
Here’s how to write an executive summary that sells. Blog; Podcast.Download