The Ted character on Twitter is a fantastic example. There are countless ways to do this, from running a competition to be featured as an extra, to crowdfunding your film or TV show using a platform like Kickstarter, where people are rewarded with exclusive gifts for helping to fund the making of the film.
I first heard about the Breaking Bad TV series through a Movie marketing who posted a link to this website on Facebook, saying that you could buy a teddy bear or pair of underpants used in the film for a five-figure sum. For example, 20th Century Fox commissioned an I, Robot -themed motorcycle, featured on two episodes 2: Online digital film screeners: These digital film screeners have the benefit of letting you send individual copies of your film or a promo to the press, sales agents, distributors etc.
Sitting at a traffic light, you see a bus drive by with a huge ad for the latest Disney moviesomething about a purple unicorn. The Muppets had a fantastic campaign in where fans could submit hilarious posters for other films with a Muppets twist — e.
Another unique factor is that films and TV shows, by their very nature, are content gold mines — a huge privilege when it comes to crafting a powerful content marketing strategy for an upcoming film or TV show launch.
Involving your audience in the making of or promotion strategy of the film is a fantastic way to get some die-hard early fans. Motion Picture Association of America ]. Whether a movie is Oscar worthy or downright lousy, the movie marketer has to figure out a way to fill those seats at the multiplex.
The important thing to remember with pre-roll advertising is to give the viewer a call to action i. Coca Cola have The uncertainty of the movie business makes the job of the movie marketer even more important.
There are a few things unique about marketing films and TV shows. It must have a great seeding strategy, and be ultra shareable to produce great results. Many film marketing campaigns have intelligently played on their audiences love or hate for certain characters by building a persona around those characters on social media.
Timing is incredibly important — you must build up as much hype in the short space of time leading up to and around the launch as possible. Literally everywhere you look, someone or something is reminding you that the unicorn movie opens on December 24th!
You saw something last night on TV about the crazy special effects they used to make the unicorn fly. For example, Sundance Film Festival use Pinterest to highlight the best independent films. For content to spread at a compound rate i. If you want to leverage viral marketing of any sorts, you must begin by doing something worth talking about.
Using them its simple to send individually controlled copies of your film to various recipients with different expiry dates. Finally, when it comes to posting timeline updates, keep it visual, balanced, and engaging.
When these guys launched Chroniclethey flew remote controlled humans through New York City, scoring free publicity from hundreds of media outlets. Creation of standalone studio-sponsored per-film websites such as "example-the-movie.
One option that could be particularly effective is using AdWords to bid on local cinema based terms e. When you have a great video trailer, you need a seeding strategy.
Generally they tell the story of the movie in a highly condensed fashion compressing maximum appeal into two and half minutes. What was incredibly smart, was how this game also tied in aspects of gamification and social integration to incentivise users to invite their friends, share updates, and ultimately spread the word about The Hunger Games virally.Film promotion.
Film promotion is the practice of promotion specifically in the film industry, and usually occurs in coordination with the process of film distribution.
Jun 18, · Latest marketing and advertising news for movie marketing, including insights and opinions.
has been a weird year for movie marketing. Overall theatrical ticket revenue is up, but actual ticket sales are down, with the increased revenue coming mainly from a. Hands up if you’ve ever seen a commercial or advertisement for a film! Yep, movie marketing campaigns are some of the most attention-grabbing pieces of marketing out there, and there are ones aimed at just about every single person out there.
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